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To make a long story short...

To make a long story short...To make a long story short...To make a long story short...
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  • More
    • Home
    • Deep Dive
      • Medical Devices
      • Intellectual Property
      • Bioethics
      • Signal Reliability
      • *Uncharted Waters*
    • A Safe Space
      • Ignite
      • Propel
      • Recover
      • *Emblematic*
    • Material Change
      • The Framework
      • Form
      • Fit
      • Function: A Commentary
    • About

To make a long story short...

To make a long story short...To make a long story short...To make a long story short...
  • Home
  • Deep Dive
    • Medical Devices
    • Intellectual Property
    • Bioethics
    • Signal Reliability
    • *Uncharted Waters*
  • A Safe Space
    • Ignite
    • Propel
    • Recover
    • *Emblematic*
  • Material Change
    • The Framework
    • Form
    • Fit
    • Function: A Commentary
  • About

INTELLECTUAL PROPERTY

Concept and Idea Generation

De Bono, E. (1970). Lateral Thinking: Creativity Step by Step. United States: HarperCollins.

Maynard Smith, J. (1982). Evolution and the theory of games. United Kingdom: Cambridge University Press.

Tew, J. E. (2013). Wisdom for Beekeepers: 500 Tips for Successful Beekeeping. United States: Taunton Press.

Zusman, A., Terninko, J., Zlotin, B. (1998). Systematic Innovation: An Introduction to TRIZ (Theory of Inventive Problem Solving). United Kingdom: Taylor & Francis.

Patents

Gordon, T. T., Cookfair, A. S. (1995). Patent Fundamentals for Scientists and Engineers. United Kingdom: CRC-Press.

Knight, H. J. (2001). Patent Strategy for Researchers and Research Managers. United Kingdom: Wiley.

Branding

International Organization for Standardization. (2010). Brand valuation — Requirements for monetary brand valuation (ISO 10668:2010). Retrieved from https://www.iso.org/standard/46032.html

International Organization for Standardization. (2019). Brand evaluation — Principles and fundamentals (ISO 20671:2019). 

Retrieved from https://www.iso.org/standard/68786.html

Murphy, John M. (1989). Brand Valuation: Establishing a True and Fair View. United Kingdom: Hutchinson Business Books.

Ries, L., Ries, A. (2002). The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand. United States: HarperCollins.

Trout, J., Ries, A. (2001). Positioning: The Battle for Your Mind. United States: McGraw-Hill.

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